Services
Discover personalized Japanese hair services at The New End on Manhattan’s Upper East Side. We offer haircuts, color, Japanese straightening, digital and cold perms, and head spa services for adults and children.

Haircuts
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Barber cut | $70 ~ $95
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Cut | $100~ $150
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Bangs Trim | $20
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Bangs & Framing Cut | $35 ~ $50
Haircut prices vary based on the stylist’s level
Kids Cuts
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Under 10 Years Old | $50
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11- 12 Years Old | $50~ $65
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Shampoo | $10
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Blow Dry | $10
Shampoo is not included with Kids Cuts
Blow Dry
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Blow Dry | $60 ~ $85
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Hot Tool | +$15
Prices are subject to change depending on hair length and thickness
Straight
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Japanese Straightening | $380 (roots) ~ $600
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Organic Keratin Treatment | $450 ~ $600
Prices are subject to change depending on hair length and thickness
Japanese Straightening
For clients looking for smooth, straight hair, THE NEW END offers Japanese straightening oron NYC’s Upper East Side. We consider your hair texture, current condition, and previous chemical treatments when discussing whether this service is suitable for you.
Approximate appointment time: 3 hours.
Updo
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Hair UpDo (Shampoo Not Included) | $110 ~
Color
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Roots No PPD no Anmonia | $100 ~ $150
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Roots | $95 ~ $120
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Whole Head | $150 ~ $220
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Bleach Color (1 process) | $180 ~ $350
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Half Highlights | $200 ~ $350
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Highlights | Ombré | Balayage | $250 ~ $400
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Olaplex | $50 ~ $60
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Toner | $60 ~ $100
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Color Correction | Upon Consultation
Prices vary by hair length and thickness; toner is not included in the coloring process.
Perm
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Cold Perm | $165 ~ $330
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Spiral Perm | $330 ~ $450
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Special Perm | $450 ~ $600 (price may vary, please consult your stylist)
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Digital Perm | $350 ~
Prices are subject to change depending on hair length and thickness
Digital & Cold Perms
Create curls, waves, and natural-looking movement with digital and cold perms at The New End on Manhattan’s Upper East Side. From soft waves to more defined curls, we tailor the style to your preferences and consider your hair texture, condition, and daily styling routine when recommending a perm.
Approximate appointment time: 2–2.5 hours, depending on the perm type and your hair.
Treatment
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Head Spa Hoyu (30min) | $75
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Luxury Head Spa Milbon Gold Line (30 min) | $100
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Luxury Head Spa Milbon Gold Line (45 min) | $150
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Luxury Head Spa Milbon Gold Line (60 min) | $200
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Deep Treatment | $60
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Luxury Deep Treatment | $120
Tinsel
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1 Tinsel | $4 (Minimum $40)
Prices are subject to change without notice
